« Older Entries

Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

Tags:

5 More Rules for Home Based Business Success

Yes, there are more rules for home based business success. There are a lot of ways to make sure you stay happy in your home based business in both the best and worst of times. Keeping simple rules for home based business success just makes those times a little easier.The sixth rule for home based business success: Be your own man (or woman). Everybody and their brother will be giving you advice for home based business success. Some will even be your naysayers telling you not to leave that guaranteed income to run your own business. Remember, this is your dream. Follow it.The seventh rule for home based business success: it really is in the details. Check, double check, and triple check the details. Read the fine print. Check your punctuation. It can make the difference in making money and getting clients.The eighth rule for home based business success: don’t be an attention hound – the other dogs will eventually bite you. If someone has helped you out, acknowledge it. Make sure they know you appreciate their help. Rarely do people become successful on their own, and those people will be some of your greatest advertisements.The ninth rule for home based business success: slow it down. Sometimes you can get so excited about achieving your home based business success. Yet that excitement, along with any crisis situation, can get us to make rash decisions. There are few situations that require anyone to react blindly. Take a deep breath and look over the whole situation. Most situations require only a slight touch to make them better.The tenth rule for home based business success: You can get away with much more than you think (also known as “the squeaky wheel gets the grease” rule). Ask. Ask. Ask. You just don’t know if an opportunity awaits you somewhere if you don’t ask about it. Many people are so afraid to ask for something that they lose out on so many great opportunities. If you do not speak up, then you cannot grow.Read the rest of the article here: 5 More Rules for Home Based Business Success.Download the Free Quick Start Workbook (Free $97 Value!) and receive valuable tips, strategies and techniques designed to grow a very successful Home Based Business.

Tags:

How To Generate Leads For A Home Based Business – The Easy Way

If you are involved with network marketing, a direct sales business or any other home based business and you are sick of annoying your friends and family, handing out DVD’s, paper cards, post cards and harassing complete strangers who happen to have the misfortune of standing 3ft away from you at any given time, you are going to love this article.You will appreciate that the ability to generate leads for a home based business is the life blood of any opportunity that you are involved with, in fact it is the lifeblood of any business you care to mention. You can have the greatest product, service or opportunity you can think of, but if no one knows about it, it’s not much use.The traditional way to generate leads for a home based business has been to literally ask everyone and anyone if they are interested in what you are selling, or are they interested in joining your opportunity. A lot has been written about how you can disguise this information and lead the prospect around to your way of thinking and ultimately secure the answer ‘yes’ from them. Now that is OK and does work to a certain extent but the two main problems are 1) It takes a long time to build up any sort of business and 2) It leads to a lot of rejection, as not everyone has the mind-set and the foresight to see what your opportunity has to offer. In a nutshell you are cold calling people and it is the biggest waste of your time going.So how do I generate leads for a home based business?The easy way to generate leads for a home based business is to leverage the internet and become the hunted. What does that mean exactly? Well think about it, what do people primarily use the internet for? The answer to that question is research. If someone id thinking about joining a home based business, they will more than likely research it on the internet first. Will they find your opportunity there? Will they find you personally on the internet?You will have far more success using the internet to generate leads for a home based business because you will find people who are actively searching and pre sold on the idea of joining an opportunity, you will now have to convince them that it is you they should be joining and partnering with.Top ways to leverage the internet to generate leads for a home based businessThe following are three of my favourite strategies to help generate leads for your business by using the internet. This will serve as a guide for which you may undertake some more research.1) Video marketing – Record videos and upload them to YouTube2) Facebook paid advertising – Target the exact profile of your ideal customer by leveraging the information from their profile.3) E-zine solo adverts – send your advert by itself to a list of people who are interested in your subject and have asked to receive more information on the subject.The above are just some examples of how you could leverage the internet to generate leads for a home based business. If you would like to find out more please check out the link below for more information.